SNKRS ︎︎︎ HARTCOPY
Creative direction for SNKRS campaign with Sam Le Roy from @hartcopy representing nostalgia evolved for the present, featuring Field General ‘82 - a shoe repurposed for now.
NIKE EMEA ︎︎︎ HAALAND
Nike’s launch of Erling Haaland’s first boot captures
his unstoppable nature on the pitch, juxtaposed with the power of Norway's North Sea, creating a film that showcases the inevitable force of the world’s greatest number 9. “You know it’s coming. You can’t stop it.”
NIKE EMEA ︎︎︎ PEGASUS 40
Pegasus Nike's 40th anniversary campaign "The World Runs in Pegasus." Engaging and promoting all kinds of runners with relatable characters, TikTok filter, and a joyful promo video with Dora from Ultra Black Running.
NIKE EMEA ︎︎︎ GIANNIS ZOOM FREAK 3
A collaboration with ‘SBB’ and ‘The Gazelles’ to launch Zoom Freak 3 campaign, called 'Freak By You'. The aim was to encourage upcoming ballers to showcase their love for the game through ‘Nike By You’, which we promoted across various platforms, including Nike channels, TikTok, and a basketball zine.
NIKE LONDON ︎︎︎ MEMBERSHIP UNLOCKS
Creative direction for a series of membership experiences, from invite to experience, tried to Nike services and seasonal stories served through the app and in real life.
CHOOSE LOVE ︎︎︎ LOVE WITHOUT BORDERS
Launching the world’s first online store that sells products for refugees, with a visual language that embodies the positive side of 2020 - people standing up for what’s right and breaking down divides across societies, races and nations to Love Without Borders.
NIKE ︎︎︎ ENGLAND KIT LAUNCH
A launch of the England men’s national kit for World Cup through ‘Let there be lions’ - an immersive experience for Nike members at Nike Town London, highlighting the attitude that surrounds the team: From their future-facing style to the passionate community of supporters.
VSCO ︎︎︎ COME CLOSER
Art & Design direction for VSCO’s community workshops and curated window galleries across New York, London, Oakland and Tokyo, featuring members’ work and inviting visitors to experiment with macro photography.
NIKE ︎︎︎ PHANTOM
Photography direction for a launch of the new Gripknit innovation and Phantom GX boot globally. The Phantom GX has been dubbed the Nike's most successful football boot launch to date with retailers selling out of stock within 24hrs.
UBUNIFU ︎︎︎ REDESIGN
Rebrand for Ubunifu Space, a YouTube channel and an online platform that celebrates sounds from African artists in the continent and diaspora.
In collaboration with Maggie Yu
NIKE ︎︎︎ YOU CAN’T BE STOPPED
Art Direction and Illustration for end of the year campaign reflecting on this year by shining a light on the resilience and perseverance of athletes. Highlighting how an athlete's mindset can help them reach any goal after they identify their "why."
Watch in full here.
NIKE ︎︎︎ AIR MAX ACCELERATOR
A global program ‘Air Max Accelerator’, providing support, mentoring and a platform to help turn notebook ideas into reality. Nike partnered with 3 visionaries to bring their personal projects to life that redefines sneaker culture through episodic content on social channels and Nike app.
